Classic Media's executive director of consumer products and marketing, Andrew Kerr has told Licensing.biz that after an “interesting” 12 months, the firm is now ready to grow again on a variety of fronts and is back in a positive place.
The then Entertainment Rights was acquired – along with its other subsidiaries Big Idea and Classic - by Boomerang Media back in April. Since then, the firm has undergone a big transformation and is heading to Brand Licensing Europe armed with a clutch of both old and new properties.
“The company has ended up as far removed now as it possibly could be from where it was to begin the year,” Kerr explained. “I think we’ve gone from a company which was in a very tough place, to one now that is privately owned, debt free, ambitious in terms of its growth expectations and anxious to be active in the marketplace.”
To read the full interview with Kerr, click here.