Click Distribution gets baking with Moshi Monsters

UK distributor teams with Mind Candy to produce range of cook and bake ware based on Moshi Monsters.
Publish date:
Social count:

Click Distribution has partnered with Mind Candy to launch a range of cook and bakeware featuring the globally renowned kids property, Moshi Monsters.

Launching in September this year, the new range will include mixing bowls, whisks, measuring spoons, aprons, silicon moulds and cookie cutters, all designed to get kids in to the kitchen.

The launch will mark Click Distribution’s first foray into children’s kitchen utensils.

The firm believes the range will appeal to a vast number of retailers, targeting toy shops, department stores and grocers as well as online traders.

Mark Hillier, managing director, Click Distribution UK, told “We know that cooking and baking is very popular right now, but we were surprised that we couldn’t find any licensed bake ware specifically for children. We decided to take our first plunge into producing the range ourselves.

“We have known the team at Mind Candy for years and enjoy working with them. Moshi has been incredibly successful and appeals to both sexes, which is really important for this range.

“We have already had great response from this range and we believe that Moshi is now an evergreen license that will go on selling for years to come.”

Product prices will begin at £12 for the first set and will reach £25 for the larger kits.

Click has confirmed that it is in negotiations with Mind Candy to deliver further ranges in the near future.


0 0moshiegg.png

The comeback kings: Mind Candy and the return of Moshi Monsters

It was only a few months ago that the London start-up, Mind Candy looked to be on the ropes. But with a renewed faith from investors, a new digital strategy and new mobile title, Moshi Monsters Egg Hunt, the firm could be on the cusp of the turnaround of the decade. Robert Hutchins talks to Mind Candy CEO, Ian Chambers

Featured Jobs

Aardman Job Logo 620 x 349

Brand Manager (Maternity Cover)

Part of the brand team, The Brand Manager works closely with several members of the department, including Studio Publicist, Community Managers, Licensing, Sales and Attractions and Live Experiences teams to implement local and international strategies in the form of brand plans and maximising on all activity surrounding the properties.

Universal Job Logo 620 x 349

Senior Graphic Designer, EMEA - Consumer Products

Working in tandem with the Product Development team and reporting into the Design Manager EMEA, the purpose of this role is to drive forward our creativity across all licensed consumer products. As part of the creative team, you’ll be developing exceptional creative assets and product concepts for numerous NBCUniversal franchises that inspire licensing partners across the entire region.

SanrioJob Logo 620 x 349

Creative Manager

Best known for global icon Hello Kitty, Sanrio has a portfolio of more than 400 characters. We license a unique collection of branded gifts, stationery and fashion accessory items while collaborating with the most respected companies in the world. Our EMEA business coordinates the development licensing throughout Europe, Russia, Middle East, Africa, Asia (for Mr Men), Australia and New Zealand. An exciting, permanent opportunity has come up at our London office to lead our Design team as Creative Manager (m/f)

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.