V&S Entertainment has appointed Character Licensing & Marketing (CLM) as the licensing agent for Everything’s Rosie in South Africa.
CLM will be responsible for securing new licensing partnerships in multiple categories for a summer 2013 launch. V&S has also asked CLM to support the grand product launch with a marketing campaign to give Everything’s Rosie a boost in South Africa, both at retail and on air.
Graham Stephens from CLM commented: “CLM is very excited to be representing V&S Entertainment for Everything's Rosie in South Africa. Rosie is a stand out preschool property and with the great broadcast support V&S Entertainment has secured we are really looking forward to building a strong licensing programme.”
Vickie Corner from V&S added: “CLM is market leader and adept at creating mass brand awareness for new pre-school properties in South Africa. This knowledge, coupled with its enthusiasm for Everything’s Rosie, is important in ensuring we achieve a strong presence in this rapidly expanding and exciting commercial market for our brand; we are excited to be working with them.”
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