Disney’s kids virtual world Club Penguin experienced its highest trafficked day of the year during its annual Halloween Party which ran from October 18th to 31st.
The Halloween Party – inspired by Disney theme parks – let players dress up their penguins in spooky costumes and engage in a range of Halloween themed activities, including trick-or-treating.
Over the event kids dressed their characters in more than five million costumes and accessories, resulting in more than 13 million hours of play.
The Halloween event follows a successful Marvel party and a Shake It Up integration over the summer.
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