Coca Cola, Xbox and Mcdonald's come together in new Monoploy Empire

Latest from Hasbro lets players collect 'world famous' brands; 22 renowned brands feature.
Publish date:
Social count:

For the first time ever, Hasbro has gathered 22 of the world's top brands to appear on the new Monopoly Empire.

Coca Cola, McDonald's and Xbox will feature among many more in a game encouraging players to collect, buy and trade companies in a quest to 'own it all.'

Players will also travel the board with tokens that represent six of the brands featured in the game: a 2014 Chevrolet Corvette Stingray, a Ducati motorcycle, a Coca Cola glass bottle, an Xbox controller, a Paramount Pictures movie clapboard and McDonald's French Fries.

The following brands are featured in the Monopoly Empire game:

  • Beats by Dr Dre
  • Carnival
  • Chevrolet
  • Coca Cola
  • Ducati
  • eBay
  • Electronic Arts
  • Fender
  • Hasbro
  • Intel
  • JetBlue
  • McDonald's
  • Nerf
  • Nestle
  • Paramount Pictures
  • Samsung
  • Spotify
  • Transformers
  • Under Armour
  • Xbox
  • X Games
  • Yahoo!

Eric Nyman, SVP and global brand leader for Hasbro Gaming, said: "The Monopoly Empire games continues Hasbro's tradition of providing exciting new ways for families to play games together.

"The game allows kids to create their ultimate dream empire and imagine what it would be like to own the brands that mean the most to them, whether that's Xbox or Spotify."

Players showcase the brands they own with billboards on a tower. The first to fill their tower wins the game.

However, players must face the possibility of hostile takeovers, stock market crashes among other game changing events.

Want to receive up to the minute licensing industry news straight to your inbox? Click here to sign up for the free Daily Digest and Newsflash services. You can also follow on Twitter and Facebook.


Featured Jobs

Historic Royal Places Job Logo 620 x 349

Licensing Executive

Historic Royal Palaces (HRP) is a successful, high performing organisation built on strong foundations. An independent charity, we manage the Tower of London, Hampton Court Palace, the Banqueting House, Kensington Palace, Kew Palace and Hillsborough Castle in Northern Ireland. We help everyone to explore the story of how monarchs and people have shaped society in some of the greatest palaces ever built.

Universal Job Logo 620 x 349

Senior Graphic Designer, EMEA - Consumer Products

Working in tandem with the Product Development team and reporting into the Design Manager EMEA, the purpose of this role is to drive forward our creativity across all licensed consumer products. As part of the creative team, you’ll be developing exceptional creative assets and product concepts for numerous NBCUniversal franchises that inspire licensing partners across the entire region.

Aardman Job Logo 620 x 349

Brand Manager (Maternity Cover)

Part of the brand team, The Brand Manager works closely with several members of the department, including Studio Publicist, Community Managers, Licensing, Sales and Attractions and Live Experiences teams to implement local and international strategies in the form of brand plans and maximising on all activity surrounding the properties.

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.