Coco de Mer unveils new Fifty Shades Darker lingerie collection - Licensing.biz

Coco de Mer unveils new Fifty Shades Darker lingerie collection

"Taking inspiration from the Seattle skyline and the pivotal masquerade ball, the collection focuses on empowering women while remaining feminine and sophisticated.”
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Coco de Mer has lifted the lid on its new Fifty Shades Darker lingerie collection.

Developed in conjunction with author E L James, the new range is inspired by the second book in the Fifty Shades series, where Ana’s sexual confidence grows as she gradually takes the dominant role in her relationship with billionaire Christian Grey.

The Fifty Shades Darker lingerie collection is out this September, while the Fifty Shades Darker film lands in cinemas around Valentine's Day 2017.

“Fifty Shades Darker documents Anastasia’s growth in self-worth which has a knock-on effect on her relationship with Christian," said Coco de Mer managing director Lucy Litwack.

"She is now more in control - it’s as if the roles have been reversed. Ana starts to uncover her underlying sexual desires - becoming more liberated in and out of the bedroom. Taking inspiration from the Seattle skyline and the pivotal masquerade ball, the collection focuses on empowering women while remaining feminine and sophisticated.”

James added: “I took inspiration from Coco de Mer when I was writing the books and visited the boutique in Covent Garden as part of my research.

“Fifty Shades Darker lingerie really captures Ana’s sexual awakening. It is luxurious, deeply provocative and elegantly erotic.”

Coco de Mer's Fifty Shades Darker collection will be available from September through the Coco de Mer boutique, www.coco-de-mer.com, Lovehoney, Asos.com, House of Fraser and Hunkemoller in Europe.

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