Classic Media has sealed a three-year deal with international apparel firm Cohen & Wilks for new pre-school brand, Guess with Jess.
The deal, which runs through until June 2012, will see CWI produce apparel, outerwear and swimwear for the brand, which launchs on Cbeebies in November.
The agreement marks an expansion of the current partnership between the two firms - Cohen & Wilks also holds the licensing rights for Postman Pat outerwear and rainwear.
"We are thrilled to be expanding our partnership with Cohen & Wilks and look forward to developing a high quality merchandise range together," said Catherine Murison, senior licensing manager at Classic.
Mike Crompton, MD of Cohen & Wilks, added: "We are very excited to add Guess with Jess to our portfolio of quality children's licences. Postman Pat continues to be a longstanding success and we're sure Guess with Jess will be too."