Come Dine With Me drive kicks off with key signings - Licensing.biz

Come Dine With Me drive kicks off with key signings

Talking Tables, Swan and Ethos International all on board for hit property.
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The licensing programme for Come Dine With Me has kicked off, with ITV Studios securing a number of deals.

Talking Tables is launching a partyware range for autumn/winter, with an exclusive design going into all Sainsbury's stores. The pack includes menu scrolls with fasteners, score paddles, challenge cards and winner's certificate in a printed dome.

In addition, Come Dine With Me by Swan electrical products will be featured in Very's Christmas catalogue, while the stone raclette has been listed in Waitrose for this autumn/winter.

Ethos International will also launch an extensive range of branded tableware.

The full ranges from both Swan and Ethos will be available at key retailers from early 2012.

Come Dine With Me attracts some 12 million viewers every week, significantly outperforming the slot average. A new DVD - Come Dine With Me: Extra Spicy - will launch on November 28th.

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