With a track record including work on the conception of Bubblegum, Forever Friends and Purple Ronnie, it is little wonder that Kaely and Ged Backland have got off to such a flying start with Backland Studios.
The portfolio of brands covers pretty much every target audience. Goochicoo lands in the lucrative baby market, Vincent’s cutesy image is likely to appeal to kids and adults alike, Scarlett and Crimson position themselves smack bang in the middle of the tween market and filter into young women’s consciousness and Grumpy Old Gits and Aunt Acid are likely to sit comfortably in the adult market.
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