Born from the desire to create a fashion inspired brand two and a half years ago, Brand Champions has grown to now operate as a brand owner, product developer and licensor for its two properties, Brit Chicks and Some Girls.
Brit Chicks can best be described as a lifestyle brand targeting girls between the ages of nine and 14. Design based, the property features a group of girls from multi-cultural backgrounds, representing today’s society. It concentrates on themes such as music, mobiles, fashion and friends – elements the target audience are interested in.
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