COMPANY PROFILE: Creativity International

Licensing.biz takes a closer look at the licensed craft specialist.
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“We have one vision and one aim – to be the best in licensed children’s craft,” Creativity International MD Rob Ireland boldly states.

Creativity was set up in 1993 and within five years, it had launched its first licensed range with Art Attack from Hit Entertainment. Since then, the licensed portfolio has grown to include a wide range of children’s properties and building on this, has plans to further expand.

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