Humour plays a big part in Pet Poets Club and CEO Marc Todd, so the story goes, kick started all this when he couldn’t sleep one night. He woke up and wrote some poems written by various pets. He then posted the poems onto Myspace and Pugsy Malone went onto You Tube and various other digital viral marketing campaigns. Within a few months, it became the third biggest MySpace site in the world.
Pet Poets Club is the first property to come out of the year-old company, Lavish Rights. Set up by the Lavish Group in November 2008, the company was set up to develop its own IP and take it to the commercial arena.
To read the full profile, please click here.