NMSI’s licensing programme for The Science Museum has been so successful that one of its licensees has gone to the expense of setting up interactive branded shop-within-shop Science Museum spaces to further boost sales.
Wow Stuff partnered with a number of retailers back in late 2008 to launch the in-store concept with a £2.7 million deal. Retailers already signed up include Harrods, Woolworths, House of Fraser, Fenwicks and Hamleys.
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