With life-size costumes of more than 90 children’s characters, such as Fifi and the Flowertots, Angelina Ballerina and Bart Simpson, Rainbow Productions prides itself on bringing licensed properties to life, as it has been doing for the last 25 years.
Originally an independent company, Rainbow Productions was acquired by Copyright Promotions Group in 1987. It gained independence once again in 1995, following an MBO by the present management.
“Think of Victor Kiam,” marketing manager Helen Ede says. “In our case we liked fluff so much we bought the company.”
To read the full profile, click here.
If you are interested in appearing in this section of Licensing.biz, email Samantha Loveday.