Spearmark is relatively new to the licensing world. It boasts a history of over 100 years, but the firm’s first licensing deal only came in 1975. And, as with many licensees, its foray into the world of children's characters was in partnership with Disney.
Alex Bloom, commercial director, comments: “Disney remains our longest standing licensor whose strong evergreen brands, in particular Princess and Cars, continue to perform outstandingly year on year for us."
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