COMPANY PROFILE: Target Entertainment Group

We take a look at the firm as it prepares to announce the first deals for new licence, Playstation...
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Target Entertainment Group has something of a cradle to grave approach to signing, launching and managing new licences.

One to one meetings using creative sales materials are the first step, along with a solid presence at trade exhibitions such as Brand Licensing.

Once licensing deals are in place, the firm develops strategic marketing and product roll-out plans to ensure each product in the market place is carefully managed.

To read the full profile, please click here.

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