COMPANY PROFILE: The Bridge Direct

We find out more about the US-based firm's plans for the year.
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“Your company has to have a reason for being more than you have goods to sell and a big smile on your face. You have to demonstrate a point of difference and a reason for being.” So says Jay Foreman, president and CEO of US-based toy firm, The Bridge Direct.

Probably best known on this side of the Atlantic for its recent tie-up with Vivid Imaginations on The Hobbit, The Bridge Direct has only been shipping for 18 months, making it a newcomer to the business. However, despite its fledgling status, Foreman is keen to point out that things are going well and the firm is 33 per cent up over last year. Foreman is obviously succeeding in finding that point of difference so far.

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The Bridge Direct

It is the US company which has been grabbing headlines thanks to its tie-up with Vivid and Warner Bros on the upcoming toy line for The Hobbit, and has Justin Bieber to thank in part for its healthy looking balance sheet. And it?s only been operating for 18 months.

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