“Your company has to have a reason for being more than you have goods to sell and a big smile on your face. You have to demonstrate a point of difference and a reason for being.” So says Jay Foreman, president and CEO of US-based toy firm, The Bridge Direct.
Probably best known on this side of the Atlantic for its recent tie-up with Vivid Imaginations on The Hobbit, The Bridge Direct has only been shipping for 18 months, making it a newcomer to the business. However, despite its fledgling status, Foreman is keen to point out that things are going well and the firm is 33 per cent up over last year. Foreman is obviously succeeding in finding that point of difference so far.
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