Contender readies new Peppa lines

Popular pre-school character welcomes new licensees and fresh product ranges.
Author:
Publish date:
Social count:
0

Contender's Peppa Pig is continuing to hold firm as the number two pre-school licence in the UK, according to new data from NPD.

The character is just behind Thomas & Friends for the second consecutive month in the October NPD data.

Sales across all Peppa licensed product categories are continuing to rise in the run up to Christmas, too. The character's latest DVD - Peppa's Christmas - has sold 41,149 units in its first month at retail, making it the biggest Peppa Pig DVD release to date. The extended episode of Peppa's Christmas is also due to air on Christmas Day on Five's Milkshake and Nick Jr.

Meanwhile, the new spring 2008 toy line from Character Options is Peppa's Electronic Spaceship, with the official launch due on Boxing Day. The TV campaign will kick off in January, while further toy lines are in development for summer/autumn 2008.

In addition, following a second successful season for Peppa in the Next Directory, the firm has confirmed another full, dedicated page for a range of product lines in spring 2008.

Finally, new licensees on board include Danjam, which is producing wooden toys for 2008, Worlds Apart for pop-up play tents and My First Ready Beds, Golden Bear for a Peppa Pig Draw & Drive and Alligator for paper-based creative play. Ladybird will also produce the first Peppa Pig annual in 2008.

Related

Featured Jobs

Aardman Job Logo 620 x 349

Brand Manager (Maternity Cover)

Part of the brand team, The Brand Manager works closely with several members of the department, including Studio Publicist, Community Managers, Licensing, Sales and Attractions and Live Experiences teams to implement local and international strategies in the form of brand plans and maximising on all activity surrounding the properties.

Universal Job Logo 620 x 349

Senior Graphic Designer, EMEA - Consumer Products

Working in tandem with the Product Development team and reporting into the Design Manager EMEA, the purpose of this role is to drive forward our creativity across all licensed consumer products. As part of the creative team, you’ll be developing exceptional creative assets and product concepts for numerous NBCUniversal franchises that inspire licensing partners across the entire region.

SanrioJob Logo 620 x 349

Creative Manager

Best known for global icon Hello Kitty, Sanrio has a portfolio of more than 400 characters. We license a unique collection of branded gifts, stationery and fashion accessory items while collaborating with the most respected companies in the world. Our EMEA business coordinates the development licensing throughout Europe, Russia, Middle East, Africa, Asia (for Mr Men), Australia and New Zealand. An exciting, permanent opportunity has come up at our London office to lead our Design team as Creative Manager (m/f)

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.