Cookie Jar has promoted Brenda Bisner to the role of director of licensing.
Bisner will continue to report to Lisa Streff, SVP domestic consumer products for CPLG US, while she will also work for Jim McGowan, SVP digital content and distribution, securing home entertainment partners.
In her new role, Bisner will target partners in a variety of categories including trading cards, HBA, home décor and live shows, as well as secure master toy licensees for the firm's properties.
She will also look to sign global interactive deals with video games firms.
"Brenda's consumer products expertise and extensive background in home entertainment and the interactive arena makes her a valuable asset to Cookie Jar," commented Streff.