Digital entertainment download store Coolroom has signed its first kids digital retail agreement with Nelvana Enterprises.
Over 650 episodes from Nelvana's library will now be made available digitally at both Coolroom's download store - www.coolroom.com - and on the firm's bespoke and unique IPTV channel across Microsoft Media Center.
Consumers with Windows XP or Vista PCs can view Coolroom through Media Center, while kids can view the Nelvana classics on the TV screen via a remote-controlled home entertainment PC.
The titles - including classic brands like Babar and Rupert - will be available for download to own or rent from 60 pence per episode.
"We are delighted to be opening a children's category across the Coolroom store and working with such a digitally advanced company as Nelvana Enterprises and the classic portfolio of titles they have available," said Rupert Fleming, Coolroom MD.
Doug Murphy, president of Nelvana, added: "We are committed to being a leader in the emerging digital direct to consumer universe. Coolroom provides an innovative industry leading platform for us to reach our audience in new and exciting ways."