The new deal will see Cooneen Group produce nightwear, underwear and swimwear based on Toikido’s in-house IP, Piñata Smashlings.
Toikido has established a new partnership with garment manufacturer Cooneen by Design to produce a nightwear, underwear and swimwear range for its new IP, Pinata Smashlings.
The first IP created solely in-house by Toikido, Piñata Smashlings is slated to become one of 2023’s most exciting children’s brands, offering a unique Roblox game together with a series of animated shorts, music, suite of toys, collectibles, trading cards, books, plush and play sets, all scheduled for release next summer.
With an expansive licensing portfolio spanning brands including Disney, Marvel, Peppa Pig, Warner Brothers and Sonic, Cooneen by Design is a leading manufacturer of branded nightwear, underwear and swimwear, with millions of products sold per annum via leading retailers including Asda, Next, John Lewis and Morrisons.
By establishing a new partnership with Cooneen, children across the UK will be able to enjoy Piñata Smashlings’ nightwear, underwear and swimwear, manufactured with natural and sustainable materials including organic cotton and recycled polyester fibres.
Darran Garnham, founder and CEO of Toikido, said: “Pinata Smashlings is an exciting and immersive IP that will provide children with the opportunity to truly connect the online digital with the offline physical by simultaneously launching a new Roblox game with a physical toy, entertainment and clothing range. We are delighted to have partnered with such a credible garment manufacturer as Cooneen and look forward to seeing the new Pinata Smashlings range on the shelves alongside household names from summer 2024.”
Ellie Griffiths, head of Licensing at Cooneen, added: “We are thrilled to have joined forces with Toikido on its new IP, Pinata Smashlings, a magical, immersive game full of colour and cuteness. As soon as we saw it we knew we wanted to be part of the programme and are delighted to be on board at this early stage.”
Underpinned by a deep character driven story, the Piñataverse is central to the Pinata Smashlings game. It is home to hundreds of cheeky little Smashlings and playful Piñatas who love to have fun and are always on the lookout for new Smashling arrivals.
From the Rainbow River to the Rumble Jungle, players will be able to climb to the highest peaks or dive deep below the seas in search of precious Piñata Pods and many hidden treasures, bringing the colourful Piñataverse to life.
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