Copyrights will be officially launching the Amazing Baby licensing programme at the Premier Kids 2008 event.
To support the launch, the firm's stand will feature the toy range, which has been developed by Kids Preferred and distributed in the UK by Rainbow Designs, the full range of books from Templar Publishing and a display of eye catching graphics.
Keith Pashley, European marketing manager for Copyrights, commented: "We firmly believe that the brand values of Amazing Baby's mirror the visitor profile of companies and retailers that attend Premier Kids and, as such, is an ideal launch platform for this highly innovative brand.
"We are currently in discussion with licensing partners across a number of categories and will be actively seeking licensees across apparel, accessories, bedding and baby gifting at Premier Kids."
Premier Kids will run from January 27th to 29th 2008 at the Birmingham NEC. For more information, log on to www.premierkids.co.uk.