Corgi International is continuing to build up its licensed toy portfolio, today revealing a deal with Apple Corp to produce a line of die-cast products for The Beatles and Yellow Submarine.
The original die-cast toys produced in the 1960s and re-issued in the 1990s are now very rare and much sought after by collectors. The new models will include fresh versions of the classic Yellow Submarine and the Magical Mystery Tour Bus, as well as a Revolver taxi and an Abbey Road Routemaster bus.
"Corgi as a company has had a long association with The Beatles having produced the original Yellow Submarine die-cast in the 1960s, and it was a priority for the company to re-initiate a program with Apple Corps/Suba Films for an innovative range of product that people will once again enjoy purchasing," said Michael Cookson, Corgi International's CEO.
"With the 40th anniversary of Sgt Peppers in 2007, it was a perfect time for the deal to have been agreed and we are truly excited to be partners again. We feel that we will have strong retail support for this line, especially from specialty retail, and we hope to showcase these products to an all new consumer audience."
Caroline Mickler, who implemented the licensing strategy for The Beatles on behalf of Apple Corps, said that it is one of the most sustainable licensed brands in history.
"It's not just people who remember The Beatles who are attracted to these products," she said. "The designs and graphics are so bold and dynamic they will be bought by a completely fresh audience."