ITV Global Entertainment has kicked off the licensing programme for popular soap Coronation Street, adding Mindscape and RTL Games as licensees.
Games publisher Mindscape will produce the first ever Coronation Street game for Nintendo's DS system, which will be an adventure and task-based concept set within the theme of the famous fictional street. The title will roll out in Q4.
Meanwhile, as part of the newly created Coronation Street consumer product line, RTL Games has been appointed to produce an activity game featuring the show's characters and landmarks, called Destination: Coronation Street.
"Coronation Street is a national institution and was watched by over 78 per cent of the UK television population in 2008," said Aysha Kidwai, international merchandise and licensing director at ITV Global Entertainment. "We receive thousands of fan letters enquiring about the series every month.
"We're responding to this huge demand by developing a range of exciting and innovative family targeted products inspired by the show."