Corus launches new mobile platform for pre-schoolers

The firm has partnered with Fingerprint to launch the new platform featuring video, music and more based on Nelvana's popular cast of characters.
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Corus Entertainment has partnered with mobile technology company Fingerprint to create a new mobile platform for kids.

Scheduled to launch worldwide next year, the platform aims to offer pre-schoolers a safe and fun branded environment to enjoy videos, games, music and books.

All content will feature Nelvana’s collection of popular characters, including Max and Ruby, Little Bear, Franklin, The Berenstain Bears and more.

“We are thrilled to partner with Fingerprint to develop our first global digital offering for kids,” said Colin Brohm, vice president of television and head of Corus Kids.

“Leveraging Fingerprint’s expertise to create compelling and fun mobile applications for children will enable our Nelvana brands to be enjoyed by even more kids in multiple languages and territories around the world.”

In 2012 and 2014, Corus invested in Fingerprint as part of Corus’ strategy to expand into new markets and unlock additional value in Nelvana’s library of branded content.

“It’s been our dream to brin Corus’ family of great brands to life on mobile devices,” added Nancy MacIntyre, CEO of Fingerprint.

“By creating this new platform, families will have peace of mind as they encourage their children to experience favourite brands on the familiy’s personal mobile devices.

“After all, mobile is where people of all ages are spending their time. Corus will expand its brands via mobile and further grow its fans.”

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