Women's media brand Cosmopolitan is launching Cosmopolitan The Fragrance.
In a deal brokered by IMG, Cosmopolitan The Fragrance will be distributed by Jigsaw ESL and is set to land in UK on September 7th exclusively in 350 Boots stores across the country, and online at boots.com.
Following the UK launch, Cosmopolitan The Fragrance will be rolled out to several other markets, including Germany and Australia in 2015.
Cosmopolitan is now searching for three ‘fun, fearless females’ to become the face of the campaign. The three winners will be chosen by an expert judging panel in the summer and will go on to star in the advertising and marketing campaign for the fragrance, as well as appearing in the October issue of the magazine in the UK.
“This launch is a first for a women’s magazine and is a natural step as we expand the power of the Cosmopolitan brand,” said Greg Witham, group publishing director, Cosmopolitan.
“We’re seeing strong growth to Cosmopolitan’s digital audience, and we know that women want to engage with Cosmo in a variety of ways. Our readers are fanatical about fragrance and spent £71 million on perfume in the UK alone last year. This allows them a way to experience the brand in a new and relevant way.”
Matthew Primack, vice president, licensing at IMG, added: “We are excited by the launch of Cosmopolitan The Fragrance and the brand’s entry into the beauty market.
“Cosmopolitan’s global appeal holds an understandable attraction for potential licensees and we are looking forward to working with them to expand the brand even further in the coming months.”
With editions in 79 countries and 32 languages around the world, Cosmopolitan is the world’s leading young women’s magazine and the best-selling title in its category. The magazine reaches more than 100 million readers each month.