Bright and Beyond Licensing has sealed a deal for two Country Companions books to be published in Spain.
The two titles - Love and Dearest Mum, which are published in the UK through Egmont - have been picked up by Ediciones B in Spain.
The books represent the Hallmark brand's first foray outside of the greetings sector, where it has built up a substantial following since debuting 21 years ago.
Bright and Beyond is also looking to extend the property into sectors including outdoor, gardening, good, gifting and apparel.
"Country Companions has been a huge hit in the UK, but also has massive global appeal, as demonstrated by this new publishing deal," said Vicki Willden-Lebrecht, MD of Bright and Beyond. "In the future, as the licensing programme expands so will the reach of the brand across the world."