Country Companions head to Spain - Licensing.biz

Country Companions head to Spain

Two books based on Hallmark brand to be published in country.
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1_Country Companions, Dear Mum.jpg

Bright and Beyond Licensing has sealed a deal for two Country Companions books to be published in Spain.

The two titles - Love and Dearest Mum, which are published in the UK through Egmont - have been picked up by Ediciones B in Spain.

The books represent the Hallmark brand's first foray outside of the greetings sector, where it has built up a substantial following since debuting 21 years ago.

Bright and Beyond is also looking to extend the property into sectors including outdoor, gardening, good, gifting and apparel.

"Country Companions has been a huge hit in the UK, but also has massive global appeal, as demonstrated by this new publishing deal," said Vicki Willden-Lebrecht, MD of Bright and Beyond. "In the future, as the licensing programme expands so will the reach of the brand across the world."

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