Already a hit in the US, t-shirt design brand Pet Project is on its way to Europe, after owner Changes struck a deal with CPLG Europe.
The collection - a mix of animals, fashion, street art and music - has already made in-roads into stores such as Zumiez, Urban Outfitters, Hot Topic, Alloy and Delia's in the US, where the average sell-through across reporting retailers in the third quarter of this year was 18 per cent per week/style, with some styles peaking at over 23 per cent.
Pet Projects has recently added a retail exclusive in Canada with boutique chain West 49 and is planning its first assault on the European and Australian markets.
"Changes has chosen the 'best in class' licensing agents all over the world, including United Media in the US, Segal Licensing in Canada, CPLG in Europe and Haven Licensing in Australia," explained the firm's Will Thompson. "These agents are the top producing independent agents in their respective territories."
Elsa Gomes, MD Portugal & Spain, CPLG, added: "Changes has a fabulous track record with over 30 years in the t-shirt business and some of the most successful t-shirt licences ever. Pet Project, which combines humour, colour, originality and cool, is already a proven hit in its home market and is a brand we are thrilled to have the opportunity to introduce to the European market."