CPLG bags Bobby Jack

Tween fashion brand to be introduced to new markets by agency.
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Already a hit in the US, tween fashion brand Bobby Jack will be introduced to a variety of new markets after the firm hired CPLG to create a licensing programme.

Since its launch in 2002, Bobby Jack has achieved over $300 million in retail sales. Notably, the brand has achieved this by word of mouth alone, making moves into the apparel, accessories and room décor categories.

CPLG will now look to develop Bobby Jack - which is fashion brand based on a monkey character - into a global consumer brand. The licensing programme will focus on expanding new art areas, plus exclusive designs for partners and retailers.

"Our new partnership with CPLG marks the first step in the global expansion of Bobby Jack," said Bob Molino, president of the firm. "CPLG has the ability to help Bobby Jack reach key demographics and all major markets around the world. Bobby Jack is the perfect brand to be embraced internationally because all girls can relate to his free spirit and attitude."


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