CPLG bags TOWIE - Licensing.biz

CPLG bags TOWIE

Lime Pictures appoints the agency to implement UK licensing programme for The Only Way is Essex.
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CPLG has confirmed that discussions for a number of key categories are already close to conclusion for the BAFTA-winning series.

Licensees who have already signed up include FB Beauty for cosmetics, Fashion UK for t-shirts and tops, The Beauty Works for electricals and Somerbond for nightwear, underwear and leisurewear.

Somerbond's licensing manager, Mark Tomlin, commented: "This year TOWIE will be a shining light in an otherwise dull market."

Vickie O’Malley UK MD, CPLG, commented: "The warmth of feeling generated by the cast of likeable and very real characters on the show is immense.

"Everyone in the office has enjoyed chipping in to the creation of the design assets and we have had such an exciting response from licensees and retailers to this phenomenal property."

Sean Marley from Lime Pictures, added: "CPLG really understand the very essence of The Only Way Is Essex and are already putting in place agreements for a number of products which are spot on for the brand.

"There are exciting times ahead for all of us and of course for TOWIE’s legions of fans.’

The show, which recently picked up the BAFTA YouTube Audience Award, has been commissioned for a further series - season three will begin airing in the autumn.

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