CPLG Canada - the sub agent for Jim Benton's It's Happy Bunny - has added a further two licensees to the growing programme.
Canadian home furnishing company, Lady Sandra Home Fashions, will produce a diverse line of It's Happy Bunny décor products including bedding sets, cushions, pillows and covers, wall hangings and throw blankets, as well as beach towels.
Meanwhile, Imports Dragon - one of Canada's fastest growing toys and games distribution companies - will create plush toys, key chains, arts and crafts collections and dripstiks.
Products will hit retail from 2010.
It's Happy Bunny has generated almost three quarters of a billion dollars in sales since its inception in 2000, with merchandise sold around the world.