CPLG France clicks with Meccano - Licensing.biz

CPLG France clicks with Meccano

Agent to construct licensing programme for brand across territory.
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CPLG France is looking to develop a licensing campaign which will appeal to all ages for Meccano, encompassing the nostalgia of the brand, as well as the new construction systems.

The agency has been signed up to build the brand across France.

"We are really looking forward to working with Meccano," said Marina Narishkin, CEO of CPLG France. "The long-term goal is to fulfil the needs of the generations of Meccano fans by offering them tailored products, ranging from vintage to novelty for pre-school through to adults."

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