CPLG has been appointed as the licensing agent for the Tour de France in the UK and Benelux.
The 108 year-old competition is one of the best known and most watched sports events in the world. It will begin this year on June 30th in Lieges, Belgium.
"CPLG's strong record of achievement in regard to major sports brands made them the perfect choice to represent the Tour," said Frederic Viargues, merchandising and licensing manager at Amaury Sport Organisation, organisers of the Tour de France. "We are sure they will be able to maximise the huge potential offered by the brand throughout the UK and Benelux."
Nicola Thompson, senior commercial manager at CPLG UK, added: "The Tour de France is not only one of the most iconic occasions in the sporting calendar, but also taps into the ever increasing popularity of cycling as a leisure pursuit.
"This gives us a very solid platform to build on in the UK and we will be looking to work with partners across a wide range of categories who complement the strong licensing programme that already exists in other territories."