The new red kit is to be worn for the first time by the England team when they play Egypt at Wembley on Wednesday March 3rd and a number of licensees will be producing official merchandise based around the strip.

Premium Factory will launch a range of lunch boxes, Benchmark will offer gift bags, Pyramid International will add new posters to its range and Football Mania will feature the kit on several items, including its party range.

Nicola Lord of CPLG Sport said: "We aim to ensure that England football supporters have access to as wide a range of quality official licensed products.

"It’s great to see licensees developing new merchandise as hype around the England team continues to grow."

These new deals add to the existing FA licensing programme, with other recent new licensees including Swan Brand for mini fridges; Sockatyes for lucky bags, mobile phone skins and cases; and GB Eye for framed prints.