Hit Entertainment has appointed CPLG as the exclusive licensing agent in Germany for Fireman Sam.
The firm will now work closely with Hit to promote licensing opportunities across all categories in Germany, with the aim of replicating the success the brand has enjoyed in the UK, where it is the number two pre-school boys brand.
"We're delighted to have extended our relationship with CPLG to include Fireman Sam in Germany," said Jon Owen, SVP, Hit Brands Global. "We are confident this new partnership will generate some fantastic new licensing opportunities, enabling the brand to enjoy the same success in Germany as it has in other key territories."
Joachim Knodler, MD of CPLG Germany, added: "We see great potential for the brand in the German pre-school segment and the ability to develop a sustainable long-term licensing and retail programme."