CPLG is aiming to create a uniformed corporate styleguide with the unveiling of its new company branding, which will be rolled out to all seven of its territories - the UK, Benelux, France, Germany, Italy, Portugal and Spain - with immediate effect.
The new-look has been designed to promote the company's unique selling point as a pan-Europeam IP rights agency with in-depth specialised local knowledge.
"Since I joined in 1996, there have been a number of references to the company name," explained Katarina Dietrich, CEO of CPLG. "I feel the time is right for our branding to reflect CPLG's inspired, unified internal structure, which has always been so advanced and unique in this industry.
"As we continue to evolve and grow as a company, it is imperative that we retain the attributes that have ensured our success over the past 34 years while looking to the future."
The new-look takes elements of the old logo, refreshing it with a bold design.
Having worked on the rebranding since early this year, Marianne Kittinger, CPLG's head of design, said: "We wanted to refresh the copyright symbol to reflect our united and innovative corporate identity while retaining the already established three dimensional look.
"We are delighted with the new company style guide, which all seven of CPLG's territories can now implement with consistency and confidence."