CPLG reveals Licensing International line-up

Richard Scarry, Caillou, Strawberry Shortcake and Varsity all being showcased.
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CPLG has revealed its line-up for Licensing International.

The firm will be presenting a mix of properties from its portfolio, including two pre-school classics from Cookie Jar and a collection of new brands.

First up, CPLG will be looking to build on the appeal of Richard Scarry's Busytown. In North America, The Bridge is developing a new toy line featuring characters, vehicles, tracks and buildings to create the 'busy system' play pattern. I Can Do That Games will also debut new puzzles and games, while a stage show is due to debut in the US in 2011.

Caillou, meanwhile, has Imports Dragon as its master toy partner for Canada and the US, with products including plush, figures, play-sets, arts and crafts, puzzles and party supplies.

CPLG has also signed Trevco to create a line of t-shirts, while a new live show by Koba Entertainment - Caillou's Greatest Skate of All - will kick off in Canada this winter. The firm is also building a programme in Spain and Portugal around Caillou's Ecology Club.

CPLG is the global agent for Strawberry Shortcake and a host of licensees are being signed up, including in new categories such as food. A new TV series is due to begin airing from October in the US on The Hub.

In addition, CPLG will also be talking about the programmes for Varsity, the Harlem Globetrotters and Lucha Libre USA.


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