CPLG secures Downton Abbey DTR

Past Times will have Downton Abbey branded products on shelf in time for Christmas.
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CPLG has secured a direct to retail deal with Past Times for the ITV period drama Downton Abbey.

The vintage gift specialist will soon be selling Downton Abbey notebooks, notecards, cushions and mugs in its 90 UK and Ireland shops.

"We are very pleased to have signed this new deal with Past Times," said Steve Manners, executive vice president and director of entertainment at CPLG.

He added: "The range of products features stunning designs and fits in perfectly with the prestige and class of the brand. The second series has proven to be hugely successful and with the Christmas special still to come we expect demand to be extremely high when the products launch later this year."

Since it first aired in September last year, Downton Abbey has enjoyed the highest viewing figures of any new UK series since 2007, averaging 11.7 million viewers.

The show is made for ITV by the NBCUniversal division, Carnival Films.

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