CPLG signs up Cherokee Global Brands

Deal 'demonstrates ongoing commitment to diversifying portfolio', says CEO.
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CPLG has inked a new deal with Cherokee Global Brands, further expanding its portfolio within the lifestyle space.

The agency will be representing the brand in its European markets, securing regional and territory partners.

"Cherokee Global Brands is on a global fast growth track," said Henry Stupp, Cherokee CEO. "We are extremely excited to be working with CPLG, as we look to strategically licence our brands through category and channel diversification while continuing to expand our global footprint.

"CPLG's no nonsense, common sense approach complements Cherokee Brand Group's elevated value proposition."

Peter Byrne, CEO of CPLG, added: "Partnering with Cherokee Global Brands demonstrates our ongoing commitment to diversifying our portfolio.

"We have successfully repositioned the company for continued growth, and representing the Cherokee portfolio is, without question, one of the most significant developments of our future strategy.

"These are some of the most exciting brands to be available for licensing in Europe, and we already have initiated discussions with market leading companies in various fashion and fashion-related categories."

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