CPLG signs up Cherokee Global Brands

Deal 'demonstrates ongoing commitment to diversifying portfolio', says CEO.
Publish date:
Social count:

CPLG has inked a new deal with Cherokee Global Brands, further expanding its portfolio within the lifestyle space.

The agency will be representing the brand in its European markets, securing regional and territory partners.

"Cherokee Global Brands is on a global fast growth track," said Henry Stupp, Cherokee CEO. "We are extremely excited to be working with CPLG, as we look to strategically licence our brands through category and channel diversification while continuing to expand our global footprint.

"CPLG's no nonsense, common sense approach complements Cherokee Brand Group's elevated value proposition."

Peter Byrne, CEO of CPLG, added: "Partnering with Cherokee Global Brands demonstrates our ongoing commitment to diversifying our portfolio.

"We have successfully repositioned the company for continued growth, and representing the Cherokee portfolio is, without question, one of the most significant developments of our future strategy.

"These are some of the most exciting brands to be available for licensing in Europe, and we already have initiated discussions with market leading companies in various fashion and fashion-related categories."


Featured Jobs

Aardman Job Logo 620 x 349

Brand Manager (Maternity Cover)

Part of the brand team, The Brand Manager works closely with several members of the department, including Studio Publicist, Community Managers, Licensing, Sales and Attractions and Live Experiences teams to implement local and international strategies in the form of brand plans and maximising on all activity surrounding the properties.

Universal Job Logo 620 x 349

Senior Graphic Designer, EMEA - Consumer Products

Working in tandem with the Product Development team and reporting into the Design Manager EMEA, the purpose of this role is to drive forward our creativity across all licensed consumer products. As part of the creative team, you’ll be developing exceptional creative assets and product concepts for numerous NBCUniversal franchises that inspire licensing partners across the entire region.

SanrioJob Logo 620 x 349

Creative Manager

Best known for global icon Hello Kitty, Sanrio has a portfolio of more than 400 characters. We license a unique collection of branded gifts, stationery and fashion accessory items while collaborating with the most respected companies in the world. Our EMEA business coordinates the development licensing throughout Europe, Russia, Middle East, Africa, Asia (for Mr Men), Australia and New Zealand. An exciting, permanent opportunity has come up at our London office to lead our Design team as Creative Manager (m/f)

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.