With the Six Nations tournament about to kick off, CPLG Sport has extended its deal with the Rugby Football Union.
The new agreement runs until after the Rugby World Cup, to be held in England in 2015.
"England Rugby is a huge brand and with the Rugby World Cup taking place later this year in New Zealand, not to mention the subsequent tournament in 2015 being held on English soil, interest has never been higher," said Tom Roe, commercial manager at CPLG Sport. "There are significant commercial opportunities around the brand in the coming years and we already have a strong platform to build on."
Paul Vaughan, business operations director at RFU, added: "We look for innovation and ideas that are commercially successful and in line with our brand and core values. CPLG Sport has delivered strongly to this brief and have helped to develop a strong and wide ranging England Rugby licensing programme. We look forward to seeing that continue over the next five years."