CPLG has appointed Alex Bloor to the role of retail manager for Copyright Promotions UK.
Bloor has more than seven years experience in the toys and games industry. She was previously marketing manager for games at Hasbro, where she was responsible for developing new products and driving innovation on established brands, as well as selling the Hasbro Games portfolio to both the retail sector and consumer through integrated marketing campaigns and in-store programmes.
Bloor will now apply her experience across CPLG's top flight portfolio, developing her retail relationships and working across multiple categories.
"Alex is a huge asset for CPLG, from both a marketing and retail perspective," said Vickie O'Malley, MD of CPLG. "As a dedicated retail resource, Alex will bring huge benefit to the company and I very much look forward to introducing her to the licensing community."