Spanish youth entertainment studio Imira Entertainment has appointed CPLG as licensing agent for Lucky Fred. The agent has come on board in Benelux, Germany and Italy.
With the television series now sold to over 155 territories around the world, Imira is focused on delivering a merchandising strategy targeting toys, publishing, apparel, stationery as well as promotional and marketing activities.
Julien Barbier, head of licensing at Imira Entertainment said: “We’re very focused on building the consumer products side of the brand; with the series sold globally and an original app which takes the property multi-platform, it’s the natural next step. CPLG, with its vast expertise, is the ideal partner in these markets and we look forward to working with them on the licensing campaign for Lucky Fred.”
In a joint-statement, Maria Giovanna Gurrieri, MD at CPLG Italy; Maarten Weck, MD at CPLG Benelux and Joachim Knödler MD at CPLG Germany, said: “We are thrilled to be working on a series which stands for European excellence. It has proven to be a TV rating and app success.
“Lucky Fred is a new fresh property which has many great angles which translate very well into consumer products. This is confirmed by the first feedback from potential licensees, which is very positive. We are looking forward to working together with Imira Entertainment and realising a broad CP program throughout the different territories.”
Lucky Fred follows the adventures of a 13 year-old boy who, by chance, becomes the keeper of a shape-shifting robot who can turn into any object on command. The pair, together with Fred’s next-door neighbour – an unassuming girl who is actually an agent from outer-space – routinely save planet Earth, and navigate middle-school, as a team.
So far Imira has signed up publishers Editorial Planeta and Grup 62 to release sixteen book titles, including e-books, between now and 2014.
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