Floria Fiorucci has appointed CPLG to represent its iconic Italian brand Love Therapy across EMEA and North America.
Originally created by Italian fashion designer Elio Fiorucci in 2003, CPLG will now work with the Fiorucci family to bring the brand back to the High Street for fans to enjoy.
“Inspired by universal values of love and respect, the magical Love Therapy World with its iconic gnomes, is the colorful expression of Italian creativity that plays outside of classic rules,” said Floria Fiorucci, sister of Elio Fiorucci.
“Love Therapy World is playful, loving, positive, sweet, creative, ethical and cruelty free.”
The brand has previously joined forces with a range of companies, including Fiat 500, H&M, Labello and more.
Maria G. Gurrieri, MD of CPLG Southern Europe, added: “It is an honour to be part of the relaunch of this wonderful brand that meant so much to an entire generation.
“It is truly an example of Italian excellence that beautifully complements the CPLG brands portfolio.”