CPLG has been appointed by Nickelodeon & Viacom Consumer Products as its new agent in Nordics and Central and Eastern Europe.
From July 1st, CPLG will represent NVCP's business in the Nordics and CEE - incorporating the Baltics, Hungary, Poland, Czech Republic, Slovakia, Bulgaria and Romania - replacing current agency Plus Licens.
The move follows on from the decision to align NVCP's business to one strategic local partner across Benelux, Nordics and CEE.
CPLG is already the local licensing partner for NVCP in Benelux, and has recently opened offices in Stockholm, Sweden and Warsaw, Poland.
"We have enjoyed a long and successful partnership with Plus Licens for the last ten years, and we want to thank them for their great work and support," said Mark Kingston, SVP & GM, EMEA NVCP. "We now look forward to expanding the existing successful strategic partnership, that was established in Benelux 15 years ago with CPLG into new territories, to grow our existing licensee base, forge new deals and expand our brands presence."
Maarten Weck, MD of CPLG Benelux, CEE & Nordics, added: "We are extremely excited to extend our relationship with VIMN. We will focus on broadening the licensee base, and driving marketing opportunities for their retail presence."