Adness Entertainment has secured a number of new Latin-American merchandising deals for kids franchise Crack & Bonky.
Originating from Mexico, Crack & Bonky follows the adventures of two friends who are from another dimension called Limbo, as they try to mimic human behaviour and understand human emotion. The property launched through www.chikabum.com and gained popularity through the site’s downloadable wallpapers, animation shorts and ring tones.
So far, Adness has revealed the acquisition of the North American and Asian licensing rights to the kids and teen brand.
The new Latin-American licensees include Doobalo, which will roll out a branded line of socks, while PIC will develop sleepwear and underwear. Manny Distribuciones will offer coin purses, nylon wallets, markers, retractable erasers and pencil sharpeners.
These firms join existing companies Chicabum (cellular content in Mexico and Latin-America), Office Max (stationery), DTM (toys and figures), Chenson (backpacks and bags), Bondifiesta (bubble gum and confectionery) and Editorial Radar (magazines) amongst others.
In addition to merchandising, Crack & Bonky also plans to run weekly comic strips in the Sunday kids section of Mexican national newspaper Reforma, beginning in January 2008.
“Crack & Bonky is fast becoming one of those rare brands that seems to take on a life of its own an expand exponentially in the marketplace,” said Yasuo Matsuo, CEO of Adness Entertainment. “We see this unique property as a huge opportunity for the US and Asia.”