Crayola licences Hot Wheels and Barbie

Mattel's top brands will be spun into a line of creative activities and an app.
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Crayola has announced details of a global multi-year licensing deal for Mattel's girls and boys brands, Barbie and Hot Wheels.

In stores now are Barbie and Hot Wheels themed versions of Mess Free Color Wonder and Giant Colouring Pages. Later in the year, Crayola will also launch Hot Wheels and Barbie extensions of its ColourStudio HD app, where kids use a physical iMarker in interactive colouring activities on the iPad.

Read the full story on our sister site ToyNews.


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