CreaCon is continuing to build up the licensing programme for City of Friends, with the latest appointment being FWD Licensing & Branding as agent in the Middle East.
FWD will begin developing the licensing push across all key categories in the region in countries including Bahrain, Egypt, Kuwait, Iran, Iraq, Jordan, Lebanon, Oman, Qatar, Saudi Arabia, Syria, United Arab Emirates and Yemen.
The deal with FWD was secured by CreaCon's global licensing agent, Plus Licens.
City of Friends is currently broadcast on Al Jazeera in the region, with the channel acquiring two series of the show.
"The Middle East is an important and strategic growth region for the company," explained Linda Vabo, director of product and licensing at CreaCon. "We are pleased to have FWD on board to help us take City of Friends to the next level and deliver a world class licensing programme for the region, further building on our broadcast success with Al Jazeera."