Norwegian children's TV firm, CreaCon Entertainment has secured a brace of licensing deals for its new City of Friends property - including its first UK agreement.
Rainbow Productions is on board to manage all character appearances and mini shows in the UK, while MEI will manage all mini shows and character appearances across Asia, Central and Eastern Europe and the Middle East.
The deals follow on from the launch of the first City of Friends live stage show in Norway earlier this month.
"Following a successful broadcast launch in the UK on Channel Five's Milkshake, we are taking the next step in our global strategy to build and grow our live events business for City of Friends," said Carl Christian Hamre, founder and CEO of CreaCon. "We are pleased to be working with Rainbow Productions and MEI, best in class partners in delivering live events."