Creative Cakes Dances in with new deal

Firm readies Dancing on Ice party cakes for launch in January 2010.
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The Creative Cake Company has struck a deal with ITV Global Entertainment to create a new Dancing on Ice party cake.

The deal covers the 2010 and 2011 series of the popular Sunday night light entertainment show. The chocolate iced sponge cake (£4.99) will hit Tesco from January 4th 2010 and will be available throughout the entire series of the show.

In addition, the cake box will carry a money can't buy prize competition, giving consumers the chance to win tickets for the live tour, signed skates and tickets for the 2011 Grand Final. The box will also feature a fact file on the dancers and their celebrity partners.

"We have identified a need to introduce some fun into the cake sector," said Chris Marshall, MD of the Creative Cake Company. "An increasing number of families now choose to sit down to watch programmes like Dancing on Ice together, making Saturday and Sunday night a popular time to have a bit of a Dancing on Ice party."

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