Creative Tops has signed up two artists represented by the Heartfelt agent to design new kitchenware collections.
Alex Cowell will be working on a line of crazy cupcake designs which will feature on a mug and coaster gift set. Meanwhile, Jackie East's doughnut designs are due to appear on a line of mugs, coasters and lap trays.
Both sets will be on sale in High Street retailer Primark.
Creative Tops was established back in 1996, specialising in work top savers. Since then, its range has expanded to include tablemats, coasters, trays, mugs, dinner sets, gift sets, textiles and kitchen accessories among other items.
"We are delighted to have Alex and Jackie on board," said Clare Farthing from Creative Tops. "Both sets of designs complement our kitchenware perfectly and I am sure the two collections will prove to be hugely popular at retail."